Over the last few years I have written dozens of short tips for various publications, including my weblog.
This page is the result. And I add a new tip once every week.
Just scroll down the page, find the subject area that interests you and start browsing through the tips.
For my most recent articles, posts and videos, visit my main site on writing for the web and web copywriting...nickusborne.com.
This NEW COURSE is for freelancers who want to break away from being paid by the hour, and build a freelance business that works for THEM.
This is my "coaching in a box" course for freelancers.
I reveal massive weaknesses in the traditional, accepted model of freelancing most of us take for granted - and show you how to get in the driver's seat of a much more profitable freelance BUSINESS.
If you are a freelancer or solo professional, this course is for you.
Tips on Writing Web Sites and Web page Optimization
Single column web pages convert better
Create Urgency on your Key Web Pages
Give Your Web Site Headlines some Space to Breathe
What Separates You from Competing Sites?
Keep Negative Messages Out of Your Headlines
Test Your Web Page Headlines
Visualize the Words you Use
Write Instructions as if you DON'T know...
Make Up Your Mind What it is You Want to Say
Answer Your Site Visitors’ Unspoken Questions – Immediately
Be Flexible in Your Writing Style
How to Write a Multi-Page Pathway
How to Format Long Copy on Web Pages
Images Can be Clichés Too
Make Your Copy Specific and Personal
The Best Way to Get More Web Site Traffic
Capture their Email Addresses on the First Screen
Your Text Links: Make Them All Look The Same
Learn the Language of Your Prospects
Be Consistent in Your Vocabulary Online
You Need a Strong Start and a Strong Finish
Pay Attention to Your Web Page Titles
Convert More Visitors to Buyers
How to Write a Headline
Why Writing for the Web is Different
Tell the Designer what You are Trying to Achieve
Site Visitors Don't Read Instructions
Tell Your Web Site Vistors Who You Are
Understand The Power of Empathy
Short Copy Isn't Always Best
Advice on Writing a Landing Page
Do You Write Content or Copy? Part 1
Do You Write Content or Copy? Part 2
Keep Your Voice Personal Across All Media
Start Your Copy with a Fast Pace
Place Links in the Line of Sight
Too Many Choices Reduces Conversion Rates
Keep Your Home Page Current
The simplest and most reliable way to make money online is to write an information-rich website on a topic that already interests you.
You won't need to find clients. You won't need to sell. Simply write a content-rich website of your own.
This program shows you how to create a great source of income for your family that will always be there... month by month and year after year.
Email & Newsletter Tips
Verify your confirmation emails with a spam checker
In every Email, Give More than You Ask For
Place a Call to Action Link Early in Your Email
The How & Why of Formatting Your Text Emails
Write Emails with a Conversational Opening
Test Your Email Subject Lines
Be Sincere in Your Customer Service Emails
Add Newsletter Signup Forms at the End of Related Content Pages
Write Header Copy at the Beginning of Your Emails
Add Contact Information at the End of Each Email
Create a Consistent Structure for Your Newsletter
Connect Your Emails with Front Page News
Write A Good Email Subject Line
How Many Links in an Email or Newsletter?
How to Increase Email Conversion Rates
This 75,000-word course teaches you all you need to know about copywriting for the web, and is ideal for freelance copywriters, entrepreneurs, webmasters and in-house web writers.
Whether you are new to online copywriting, or already have some experience under your belt, this course will quickly bring you up to an expert level.
Search Engine Copywriting Tips
The Best Keywords Need Imagination
Keywords are not a Short-Term Fix
It's Not About Keyword Stuffing
Include Relevant Keywords in Your Text Linkso
Keep Each Web Page Focused on a Single Topic
Don't Let Keywords Get in the Way
Tips for Freelance Copywriters and Writers
Send Your Clients Gifts at Unexpected Times
Self-Promotion for Shy Freelancers
Find Your Freelance Copywriting Niche
How Much are You Earning?
Develop Your Craft with Patience
Find Your Best Writing Environment
When it's Not the Writer's Fault
Write About What Interests You
Write Faster and Write Better
(Also, you'll find dozens of article on freelance writing over at my Freelance Writing Success site.)
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