Web Copywriting Tips, and advice on Web Page Optimization.

For online copywriters, content writers, SEO writers

and page optimizers.

Over the last few years I have written dozens of short tips for various publications, including my weblog.

This page is the result. And I add a new tip once every week.

Just scroll down the page, find the subject area that interests you and start browsing through the tips.

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A professional-grade course on writing for the web. This 75,000-word course covers the full complexity of writing for the web, and is ideal for freelance copywriters, entrepreneurs, webmasters and in-house web writers.

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Written by Tony Flores, and based on the work and genius of Clayton Makepeace, this course is over 1,000 pages in length and also include CDs and DVDs. It's a huge and excellent course for anyone who truly wants to master the craft of direct response copywriting.

More about this Clayton Makepeace direct response copywriting course..

Tips on Writing Web Sites and Web page Optimization

Be careful how you start your sentences

Single column web pages convert better
Create Urgency on your Key Web Pages
Give Your Web Site Headlines some Space to Breathe
What Separates You from Competing Sites?
Keep Negative Messages Out of Your Headlines
Test Your Web Page Headlines
Visualize the Words you Use
Write Instructions as if you DON'T know...
Make Up Your Mind What it is You Want to Say
Answer Your Site Visitors’ Unspoken Questions – Immediately
Be Flexible in Your Writing Style
How to Write a Multi-Page Pathway
How to Format Long Copy on Web Pages
Images Can be Clichés Too
Make Your Copy Specific and Personal
The Best Way to Get More Web Site Traffic
Capture their Email Addresses on the First Screen
Your Text Links: Make Them All Look The Same
Learn the Language of Your Prospects
Be Consistent in Your Vocabulary Online
You Need a Strong Start and a Strong Finish
Pay Attention to Your Web Page Titles
Convert More Visitors to Buyers
How to Write a Headline
Why Writing for the Web is Different
Tell the Designer what You are Trying to Achieve
Site Visitors Don't Read Instructions
Tell Your Web Site Vistors Who You Are
Understand The Power of Empathy
Short Copy Isn't Always Best
Advice on Writing a Landing Page
Do You Write Content or Copy? Part 1
Do You Write Content or Copy? Part 2
Keep Your Voice Personal Across All Media
Start Your Copy with a Fast Pace
Place Links in the Line of Sight
Too Many Choices Reduces Conversion Rates
Keep Your Home Page Current

Want to earn 6 Figures as a Freelance Copywriter?

Read my review of Michael Masterson's Guide to Six-Figure Copywriting

Email & Newsletter Tips

Make sure your emails don't sound like SPAM

Verify your confirmation emails with a spam checker
In every Email, Give More than You Ask For
Place a Call to Action Link Early in Your Email
The How & Why of Formatting Your Text Emails
Write Emails with a C onversational Opening
Test Your Email Subject Lines
Be Sincere in Your Customer Service Emails
Add Newsletter Signup Forms at the End of Related Content Pages
Write Header Copy at the Beginning of Your Emails
Add Contact Information at the End of Each Email
Create a Consistent Structure for Your Newsletter
Connect Your Emails with Front Page News
Write A Good Email Subject Line
How Many Links in an Email or Newsletter?
How to Increase Email Conversion Rates

Millionaire copywriter, Clayton Makepeace, has an excellent newsletter, and you get
4 Free eBooks when you subscribe.

Sign up for The Total Package Newsletter here...

Search Engine Copywriting Tips

The Best Keywords Need Imagination
Keywords are not a Short-Term Fix
It's Not About Keyword Stuffing
Include Relevant Keywords in Your Text Linkso
Keep Each Web Page Focused on a Single Topic
Don't Let Keywords Get in the Way

Tips for Freelance Copywriters and Writers

Send Your Clients Gifts at Unexpected Times
Self-Promotion for Shy Freelancers
Find Your Freelance Copywriting Niche
How Much are You Earning?
Develop Your Craft with Patience
Find Your Best Writing Environment
When it's Not the Writer's Fault
Write About What Interests You
Write Faster and Write Better

(Also, you'll find dozens of article on freelance writing over at my Freelance Writing Success site.)

Related Resources:

The 6 Elements of a content-rich, money-making e-newsletter

This 16-page report gives you the information you need to build a content-rich e-newsletter. With great content you will grow your list and win the attention of your readers, year after year. And when you have your readers' attention...you then have the opportunity to make money by presenting relevant offers.
Learn more and buy...

Secrets of Writing for the Business to Business Market

There are 8 million business-to-business companies out there. And they all need good sales copy. The opportunity in B2B copywriting is huge, and this 350+ page course tells you everything you need to know about getting your own slice of the market. Read my review and find out how...

Michael Masterson's Accelerated Program for Six-Figure Copywriting

This is the course I always recommend for anyone who wants to learn how to write copy that generates results. Perfect for direct marketers, and also excellent for online copywriters who want to increase conversion rates. Read my review of Michael Masterson's copywriting course...

Writing for the Web