Create urgency on your key web pages

 

A Web Copywriting Tip by Nick Usborne

 

Your home page is a key web page, as are any other pages where you want people to take an action...particularly if you want them to buy something or subscribe.

 

One key to building momentum and increasing the number of people who act is to create some urgency.

 

There are dozens of ways to create urgency. Here are just a few:

- time limited offers
- limited supplies
- seasonal specials
- free gift included
- daily deals

That kind of thing. These are all variations on the time-limited/limited supply themes. And they all work well.

 

But here’s a word of caution. Be credible and be honest. If an offer expires tonight, make sure that it really does. If someone comes back to your site tomorrow and sees the offer still in place, your credibility as a business will drop like a stone.

 

The same goes for limited supplies. Don’t tell people you have only five items remaining if it isn’t true. Someone will find you out.

 

In the new world of blogs, MySpace and dozens of other social networks, news of untrustworthy companies travels fast.

 

You can also imply urgency. In other words, you could show a page with prices, and state that those prices are the best on the web as at 6:04 this morning. There is no time limit or limit on supplies. But by using a time stamp you are implying that the prices may go up at any time.

 

You can also imply urgency through the energy and momentum of your copy. There is no real urgency, but you can create a sense of urgency nevertheless.

The idea here is to MOVE people...to tip the fence-sitters over into making a purchase.

 

You can use urgency to sell, upsell or cross-sell. But whatever you do, do it with integrity or you may damage your brand.

 

Back to the Web Copywriting Tips Page...

 

 

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Michael Masterson's Accelerated Program for Six-Figure Copywriting

 

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