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Verify your confirmation emails with a spam checker.
A Web Copywriting Tip by Nick Usborne
What's a spam checker? It's a tool that helps you identify any "spammy" words in your emails and newsletter which might get them filtered before they reach the recipient.
One place to use a spam checker is with your confirmation emails.
If your subscriber lists are double opt-in, what’s your confirmation rate?
In other words, of those who sign up for your newsletters or emails, what percentage go on to confirm their subscription when you send them a confirmation email?
Perhaps that percentage is disappointingly low.
And maybe you scratch your head and wonder why so many people show enough interest to sign up, but then don’t both to just click Reply and Send to confirm their subscription.
One of the culprits may be your confirmation email itself.
Perhaps it is being filtered somewhere between your email delivery service provider and the final recipient.
So here’s a couple of questions for you: When did you last look at the text of your confirmation emails? And have you ever run them through a spam checker?
My advice is that you take another look at the text of those emails again, and run them through this free spam checker to make sure you aren’t being filtered.
Because if your confirmation email doesn’t get through, there’s no way your subscriber will be able to reply and get on your list.
Back to the Web Copywriting Tips Page...
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