nick usborne's guide to online copywriting
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In every Email, Give More than You Ask For.
A Web Copywriting Tip by Nick Usborne
Each email you send, whatever its purpose, gives you a chance to build on the relationship you have with your readers.
Ideally, after reading each new email, people on your list will feel a little more loyal to you.
They will feel you provide them with products, services or information they really need.
They will feel that you write to them in a tone that is respectful of their time and attention.
They will look forward to the next email you send them.
How do you achieve this? You have to earn it.
You earn it by being respectful. And you earn it by giving more than you ask for.
Think about that last point for a moment...
While it is likely that you want something from your subscribers...your business likely depends on it...you should also look out for opportunities to give something back.
For instance, if you want your readers to visit one of your sales pages, reward them for their time with a free download, discount or bonus of some kind.
Or if you want them to read some sales text in your email, balance things out with a free tip or article.
If you want them to register for a new service, newsletters or membership...give them something extra...as a genuine sign of your appreciation.
All too often emails and newsletters are used to “milk” the lists to which they are sent.
Marketers look for ways to maximize revenues from every email sent.
This approach may work for a while. But you are slowly killing the golden goose.
Far better to grow your list, and grow the loyalty, interest and attention of your readers over the long term.
Spoil them. Pamper them. Give them more than they would ever expect from you.
It will be well worth it in the end.
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