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Give Your Web Site Headlines some Space to Breathe

A Web Copywriting Tip by Nick Usborne

Web pages are often cluttered, with too many elements crammed into a single screen or page.

Density of information can be a good thing. There’s nothing wrong with delivering a powerful, linear message with plenty of text, images, charts or whatever else supports your message.

However...

Give your key copy lines some space.

The headline on any web page has the power to dramatically increase readership and conversion rates. The headline is your key message. It will attract, engage and hold attention. (Assuming it is well written, of course!)

But even the best headline will under-perform if it is crowded out by other elements.

Having a strong image close to a headline can dilute attention. The same goes for other graphics and secondary headings.

Put simply, make sure you leave some clear space around the headline. Allow it room to dominate the top of the page. Design the page so that the eye is drawn to the headline first, without any other distracting elements competing for the eye’s attention.

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