Test Your Web Page Headlines

A Web Copywriting Tip by Nick Usborne

 

Anyone with a few years of direct marketing experience will tell you how important the headline on a page is.

 

It doesn’t matter whether you’re looking at an ad, a web page or a direct mail brochure.

 

The headline sets the tone. It grabs attention...or not. It reveals a promise. It raises hopes. It creates surprise.

 

Your headline has to be the most powerful text on your page.

 

If it fails to do its job, nobody will even read your body text, however wonderful it may be.

 

So when you write the main heading for a page, how much trouble do you take with it? How hard do you work on that line? How many times do you write and rewrite it?

 

And however hard you work on your headline, you absolutely must test it.

 

None of us are so perfect, or so experienced that we can be 100% sure that our headline is the best it can be.

 

First, write the best headline you can. And then write some alternatives and test them. Run a simple A/B split test.

 

If your tech guy can’t set it up for you, try an outside service like Vertster.com.

 

Your headline on a web page is the key to engaging the attention and interest of your visitors. Those few words will have a huge impact on page conversion rates.

 

So don’t relax. Don’t assume your headline is as good as it can be.

 

Keep challenging it with alternatives. Keep testing. And then challenge and test again.

 

Back to the Web Copywriting Tips Page...

 

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