Short Copy Isn't Always Best

A Web Copywriting Tip by Nick Usborne

 

This tip isn't about writing longer sales copy. It's not about sales. It's about helping people understand.

 

Sometimes we try to express an idea or concept that seems simple to us, but other people find hard to grasp. The temptation is to just keep repeating ourselves in exactly the same way.

 

When your readers aren't getting it, try to help them. This often means writing a little more. It also means exploring other ways to express the same point. People's minds work in different ways. Sometimes, if you approach the idea from a very different direction, you'll start expressing yourself in a way that a whole new group of people will understand.

 

I do this myself from time to time. I'll write two sentences or two paragraphs, both trying to say the same thing, but in different ways. Sometimes my client will say, "Hey, you're repeating yourself." But I'm not, I'm simply helping a larger group of people grasp what it is we are trying to say.

Back to the Web Copywriting Tips Page...

 

 

 

 

 

Sign up for the Excess Voice Newsletter and get this 35-page Guide FREE.

 

Writing For the Web #1

7 Challenges every Writer and Copywriter faces when writing for the Web

 

 

 

 

Sign up NOW and I'll send you the link where you can download this 35-page guide...

 

Email:

(Your email address will be used only for the purpose of sending you this newsletter, and you'll be free to unsubscribe at any time.)

 

 

 

 

© Nick Usborne. All Rights Reserved.