For information on my coaching service for freelancers copywriters, visit:

Add Newsletter Signup Forms at the End of Related Content Pages

A Web Copywriting Tip by Nick Usborne

This is a quick and effective way to grow your list of newsletter subscribers.

First, ask yourself where on your site you have the most valuable content pages. Articles? Reviews? Product or service descriptions?

And which of these content pages relate closely to the content of your newsletter? Does your newsletter include articles, reviews, product descriptions etc?

Now add a newsletter signup form at the end of every one of those related web pages.

And write a heading for the form something like this:

Don’t miss future articles – sign up for the WidgetMania Newsletter now. It’s free!

This is an effective tactic simply because if your content is compelling, and a visitor reads to the end of the page, then he or she will be in an excellent frame of mind to want to sign up for your newsletter.

One thing to keep in mind. If the content page is part of a sales pathway, and your priority is to have them click forward to a sales or offer page, be sure to add the newsletter signup form at the end. In other words, try to get the sale before the newsletter signup.

Finally, adding a newsletter signup form at the end of valuable content pages should be just part of your strategy. Don’t forget to also add signup forms on your home page, preferably within the first screen.

Back to the Web Copywriting Tips Page...

Writing For the Web #1

7 Challenges every Writer and Copywriter faces when writing for the Web

Sign up NOW and I'll send you the link where you can download this 35-page guide...

(Your email address will be used only for the purpose of sending you this newsletter, and you'll be free to unsubscribe at any time.)

Related Reviews & Resources:

Email Marketing Metrics Guide 2006

How to Get Better Results from Your Email Newsletter

The Permission Emailer's Guide to Avoiding Filters

Top 25 Case Studies on Marketing with Email Newsletters

e-newsletters that work

by Michael J. Katz

E-Newsletters That Work:
The Small Business Owner's Guide To Creating, Writing And Publishing An Effective Electronic Newsletter