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The Best Keywords Need Imagination

 

A Web Copywriting Tip by Nick Usborne

 

It’s easy to think of the obvious keywords you need to optimize for. But what about all those keywords “around the edges” that could drive you additional, qualified traffic?

 

Here’s an example to give you an idea of what I mean.

 

Let’s say you have a site that sells homemade baby blankets.

 

The obvious key phrases are “baby blankets” and “handmade baby blankets”.

 

But you can get a lot more traffic by using a little imagination. Sit back and think of when and how baby blankets are purchased, or even given as gifts.

 

Here are a few ideas:

- baby shower gifts
- baby gift ideas
- personalized baby blankets
- unique baby gifts
- baby bedroom
- baby bedroom furniture
- christening gifts
- godparent gifts

And so on.

 

As you move further away from your central keywords, you may wonder just how qualified your new visitors are. Is the time spent on organic optimization for those keywords from “the edge” really resulting in sales?

 

There is an easy way to find out. Run some AdWords PPC ads, target with your new keywords, put them in the headlines, and then measure the click-through and sales.

 

Once you have identified the top-converting keywords through your PPC campaign, you can ramp up your optimization for them for organic search.

 

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