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Create a Consistent Structure for Your Newsletter

A Web Copywriting Tip by Nick Usborne

 

Most newsletters contain a number of separate elements of content.

 

Maybe a few announcements, an article or review, a product or service introduction. The content varies from newsletter to newsletter.

 

Chances are that very few subscribers will want to read every word of each issue. And some will watch out for particular features – like the article or product announcements.

 

Because people will look for different elements in each issue, it is important that you help them by creating a consistent structure for each issue. Put each element in the same sequence each time. It also helps if you have a short “contents list” at the beginning of each issue.

 

This way people can quickly scan the complete list and click or scroll directly to the content they want to read first.

 

Over time, a growing familiarity with your newsletter structure will help build the loyalty of your readers, because each of them will know where to go first in order to find the information they find most useful and valuable.

 

Related resource:

 

The 6 Elements of a content-rich, money-making e-newsletter

 

This 16-page report gives you the information you need to build a content-rich e-newsletter. With great content you will grow your list and win the attention of your readers, year after year. And when you have your readers' attention...you then have the opportunity to make money by presenting relevant offers.
Learn more and buy...

 

 

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