nick usborne's guide to online copywriting
For information on my coaching service for freelancers copywriters, visit:
Connect Your Emails with Front Page News
A Web Copywriting Tip by Nick Usborne
Many businesses and non-profits have an opportunity to take advantage of big news stories.
A typical example would be how a home insurance company might talk about recent floods or high winds in a part of the country.
While news of the bad weather is still front page news, that is the time to send an email that talks about the event and makes a pitch to buy more home insurance.
If you sell products or service related to health, watch for related news in the media. Do the same if you are in the financial business. And so on.
In a recent test conducted at MarketingExperiments.com we tested two versions of an email for one client. One version referred directly to a related and recent event that was front page news. The other didn’t.
The version that talked about the event substantially outperformed the version that didn’t.
If your industry rarely makes the front page of the general media, keep an eye out for related stories in your trade journals.
Test two different versions of the email, just like we did, and see what happens.
Back to the Web Copywriting Tips Page...
Sign up for the Excess Voice Newsletter and get this 35-page Guide FREE.
Writing For the Web #1
7 Challenges every Writer and Copywriter faces when writing for the Web
Sign up NOW and I'll send you the link where you can download this 35-page guide...
(Your email address will be used only for the purpose of sending you this newsletter, and you'll be free to unsubscribe at any time.)
Related Reviews & Resources:
Email Marketing Metrics Guide 2006
How to Get Better Results from Your Email Newsletter
The Permission Emailer's Guide to Avoiding Filters
Top 25 Case Studies on Marketing with Email Newsletters
by Michael J. Katz