For information on my coaching service for freelancers copywriters, visit:
For information on my own copywriting, consulting and speaking services, visit:
Get your free copy of the Freelance Business Growth Checklist at AskNickUsborne.com
Site Visitors Don't Read Instructions
A Web Copywriting Tip by Nick Usborne
Last week I was reviewing a search page on a client's site. The search and selection process involved a number of different drop-down menus, and some check boxes.
Above these columns of drop-down menus and boxes were 128 words of text.
What was the text about? Instructions on how to use the search and selection process.
There are two lessons to be learned here.
1. If any process on your site requires 128 words to explain, it's time to change the process.
2. Nobody reads instructions anyway. So you had better make sure that when your visitors just look at what's in front of them on the screen, it is clearly evident what they should do and what results they can expect.
Back to the Web Copywriting Tips Page...
Sign up for the Excess Voice Newsletter and get this 35-page Guide FREE.
Writing For the Web #1
7 Challenges every Writer and Copywriter faces when writing for the Web
Sign up NOW and I'll send you the link where you can download this 35-page guide...
(Your email address will be used only for the purpose of sending you this newsletter, and you'll be free to unsubscribe at any time.)
Want to Earn 6 Figures as a Freelance Copywriter?
Read my review of Michael Masterson's Accelerated Program for Six-Figure Copywriting