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Pay Attention to Your Web Page Titles
A Web Copywriting Tip by Nick Usborne
It's a curious thing. People will stress over the headlines for their AdWords ads, but pay very little attention to the titles of their web site pages themselves.
Go and do a random search at Google.
You'll see the AdWords ads on the right, all with carefully written headlines.
And you'll see the organic listings in the centre. Take a look at the headings for each entry.
The headings for each organic listing are taken from the titles of the pages listed.
How much care do you take with your page titles?
Do you try to include the major keyword or phrase people are using? Do you try to make the title address what you have learned to be the most important benefit your prospects are looking for?
Make no mistake about it - your page title is competing for attention on that page of Google listings. A perfectly pitched title in position three can outperform a poorly written title in position one.
When it comes to page titles, you should write them with the same care and thought you apply to writing a headline for a web page or a print ad.
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