nick usborne's guide to online copywriting
For information on my coaching service for freelancers copywriters, visit:
How to Write a Headline
A Web Copywriting Tip by Nick Usborne
You could write a short book on this subject.
But here's a very simple headline writing tip that has helped me a great deal over the years.
Spend less time stressing over HOW to write the headline, and invest 90% of your time in figuring out WHAT to say.
Saying the wrong thing beautifully will do you no good at all.
Saying the right thing, even imperfectly, will serve you much better.
There is a temptation for copywriters to give in to their own ego and vanity.
Too many copywriters want to write a clever headline. A headline that shows what a wonderful, talented copywriter they are.
This is not good. This means you are spending too much time thinking about HOW to write the headline. Clever words, clever puns, being funny etc.
Put your ego aside and spend your time on deciding WHAT to say.
How do you know what to say?
You focus your mind not on the product or service you are trying to sell, but on the desires and wants of your audience.
What could you say that would quickly and deeply engage, interest and excite your prospects? What would make them sit up straight and think, "Yes!"?
Once you know that, then you're just a few moments away from a great headline.
Back to the Web Copywriting Tips Page...
The Freelance Copywriter Fee & Compensation Survey, Volume 2.
Find out how much to charge for your next copywriting job. Read my review of this survey here...
Related Resources:
Selling Yourself as a Copywriter: How to Earn $100,000 a Year
This is course is for ambitious freelance copywriters who recognize they could make a lot more money if they worked harder at promoting their business and finding better-paying clients. Read my review of 'Selling Yourself'...
Secrets of Writing for the Business to Business Market
There are 8 million business-to-business companies out there. And they all need good sales copy. The opportunity in B2B copywriting is huge, and this 350+ page course tells you everything you need to know about getting your own slice of the market. Read my review and find out how...
Michael Masterson's Accelerated Program for Six-Figure Copywriting
This is the course I always recommend for anyone who wants to learn how to write copy that generates results. Perfect for direct marketers, and also excellent for online copywriters who want to increase conversion rates. Read my review of Michael Masterson's copywriting course...
DOUBLE Your Profits in 12 Months Or LESS!
This 215-page e-book by Clayton Makepeace gets to the heart of what it takes to be a successful copywriter. He gives advice not only on how to write great copy, but also on how to be a great marketer. It's a killer combination. Read my review of this excellent book...
Sign up for the Excess Voice Newsletter and get this 35-page Guide FREE.
Writing For the Web #1
7 Challenges every Writer and Copywriter faces when writing for the Web
Sign up NOW and I'll send you the link where you can download this 35-page guide...
(Your email address will be used only for the purpose of sending you this newsletter, and you'll be free to unsubscribe at any time.)
