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How Many Links in an Email or Newsletter?

A Web Copywriting Tip by Nick Usborne

I have been experimenting with the number and sequence of outbound links in emails and newsletters.

There is a temptation to add numerous links back to our sites in every email and newsletter we send out. However, what I am finding is that the total click-through rate increases when you include just one or two links per communication.

Also, the first link will typically get significantly more clicks than the second or third links, regardless of the apparent importance of the links.

This isn't scientific evidence, just my own experience over a number of tests.

You may want to try this yourself.

Related Resource:

The 6 Elements of a content-rich, money-making e-newsletter

This 16-page report gives you the information you need to build a content-rich e-newsletter. With great content you will grow your list and win the attention of your readers, year after year. And when you have your readers' attention...you then have the opportunity to make money by presenting relevant offers.
Learn more and buy...

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