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Keep Each Web Page Focused on a Single Topic

A Web Copywriting Tip by Nick Usborne

If you want to get a high listing on Google, keep each page focused on one topic only.

When a single page covers multiple topics, with numerous different keywords and phrases in the headings, text, page title and meta tags, Google is going to have a tough time figuring out what the page is about.

But if each page is focused on a single topic, with one major key phrase and a couple of related phrases in the headings, text, title and meta tags, Google will find it much easier to determine what the page is about and give it a higher listing.

If you have complex pages covering multiple topics right now, consider writing a whole new set of entry pages, each talking about just one topic.

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