For information on my coaching service for freelancers copywriters, visit:
For information on my own copywriting, consulting and speaking services, visit:
Get your free copy of the Freelance Business Growth Checklist at AskNickUsborne.com
Include Relevant Keywords in Your Text Links
A Web Copywriting Tip by Nick Usborne
When you write a text link, avoid that old favorite, 'Click here'.
This applies to newsletters and emails - but most of all to web pages.
Both Google and your readers are looking for useful, relevant text that will tell them what to expect from the page that follows.
So if you provide a link to a page on memory cards for digital cameras, you might want to write a link that says something like, 'Learn more about memory cards for digital cameras'.
Do that and you're helping both your readers and Google...they both want to know if the page that follows is RELEVANT. That means using descriptive text that includes relevant keywords.
Back to the Web Copywriting Tips Page...
Sign up for the Excess Voice Newsletter and get this 35-page Guide FREE.
Writing For the Web #1
7 Challenges every Writer and Copywriter faces when writing for the Web
Sign up NOW and I'll send you the link where you can download this 35-page guide...
(Your email address will be used only for the purpose of sending you this newsletter, and you'll be free to unsubscribe at any time.)
How To Instantly Mine Pure Gold From Wordtracker's Database
Find out how with John Alexander's remarkable eBook...
Want More Organic Search Traffic?
Read my review of Tweaking Your Site's Copy to Get More Search Engine Traffic