Place Links in the Line of Sight

A Web Copywriting Tip by Nick Usborne

 

Most web sites include numerous hyperlinked phrases or graphics on each page.

 

So here's a question for you: Are the links on your pages in exactly the place they should be? Isthe reader's eye naturally drawn to the link once they have completed reading a particular piece of text?

 

I was using an online tool at a site yesterday, completed a form and then looked for the 'Proceed' or 'Submit' button. It took me a while to find it, because it was above the form and not beneath it.

 

Most of us wouldn't make that mistake. But take a close look at your site. 'Use it' yourself. Is every link in the 'line of sight'? Is every link exactly where a user would expect to find it? Or do they have to 'look around' and search for it?

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