What you see here is a list of resources, most of them suggested by readers of the Excess Voice Newsletter. In other words, this list represents the combined knowledge and learning of hundreds of your peers.
A professional-grade course on writing for the web. This 75,000-word course is ideal for freelance copywriters, entrepreneurs, webmasters and web writers who work as part of an in-house writing team. This course covers the full complexity of writing for the web.
Jump down the page to...
Copywriting Courses and Building your Business
Search Engine Copywriting Resources
Reports for Writers from MarketingSherpa.com
Copywriter Job and Freelance Sites
For Webmasters and Online Marketers
Writing Better Newsletters
Writing Better Email
Software for Copywriters and Web Content Writers
Online Software Training and Certification
Sites for Subject Research
Other Popular and Useful Sites, Lists, Newsletters and Weblogs
NEW... The Ultimate Desktop Copy Coach - Clayton Makepeace's direct marketing copywriting course Written by Tony Flores, and based on the work and experience of Clayton Makepeace, this course is over 1,000 pages in length and also include CDs and DVDs.
NEW... Nick Usborne's Million Dollar Secrets to Online Copywriting A professional-grade course on writing for the web. This 75,000-word course is ideal for freelance copywriters, entrepreneurs, webmasters and web writers who work as part of an in-house writing team.
Michael Masterson's Accelerated Program for Six-Figure Copywriting I had some reservations, based on a lot of hype I had read online. But having gone through a copy of the course, I'm happy to say I think it is excellent. The link above will take you to my full review of the course.
Selling Yourself as a Copywriter: How to Make $100,000 a Year A comprejensive guide to promoting your freelance writing business. Read my review here...
The Step-by-Step Copywriting Course by Karon Thackston An at-home study course that covers both sales copywriting techniques and writing for the search engines.
Freelance Writing Success in a Box This collection of materials comprises a three-part guide and a Q&A booklet. And it's all about making money as a freelance writer.
>> Search Engine Copywriting Resources
Keyword Discovery - a keyword research and analytics tool for search engine optimization Filled with advanced search features, Keyword Discovery draws on search results from over 200 search engines. If you are serious about attracting organic search engine traffic, or optimizing PPC campaigns, you'll want to check this out. Read my review of Keyword Discovery...
Wordtracker (Every online writer needs to know the keywords and phrases being used by their audience. And this is a great tool to give you that insight.) My Full Review here
SearchEngineWatch (Danny Sullivan's long-standing site on SEO. The best, in my view.)
HighRankings.com (Jill Whalen's site and newsletter)
SearchEngineGuide.com (Site and newsletter)
Michael Katz’s Do-It-Yourself E-Newsletter System All you need to know in order to create great content, format it correctly and get it delivered reliably. Read my full review...
How to Get Better Results from Your Email Newsletter. Create a newsletter readers open and respond to; and how to measure your results. (A MarketingSherpa Report.) My Full Review here
Top 25 Case Studies on Marketing with Email Newsletters.
Steal proven tactics from your peers & competitors. (A MarketingSherpa Report.)
Customer Service Email Response Improvement Toolkit
Here's an easy Toolkit to train your customer service reps to write clear, helpful email responses that save you money and improve sales. (A MarketingSherpa Report.)
The Permission Emailer's Guide to Avoiding Filters: Practical new Handbook details the 10 specific tactics to improve your delivery rate, including AOL and Hotmail delivery. (A MarketingSherpa Report.)
>> Copywriting Job and Freelance Sites
21 Ways to Maximize Your ROI from Google AdWords Select
Optimize your paid Google listings - Updated for 2003
Copywriting to CEOs, CIOs & Entrepreneurs
Lists of exact words that work best
Want to get more traffic from Google, Yahoo and other search engines without paying for it?
HitsLink (The site traffic analysis tool I have used for this site and other for many years. I love it. Tells me all I need to know about traffic to the site.)
Midnight Donkey Design Studio (Affordable web design, banners and more.)
NicheFinder (A fascinating tool that uses search engine activity to help you find niche business ideas that show high demand and low search results.)
James Maduk Marketing Tools (You'll find a host of different small business internet marketing resources on this site. I know James and he's a good, decent guy who puts together some very valuable information.)
E-Commerce Exchange (Merchant account and payment transaction service that actually addresses the needs of small business. A complete 'e-commerce solution'. Check it out for yourself, and/or for your clients.)
Wilsonweb.com (Find your way to the 'E-Commerce Research Room' -- it's packed with hype-free, down-to-earth, nuts-and-bolts info for any small biz site.)
Subscription Website Publishers Association (An incredible source of information for anyone who wants to make money by publishing online.)
How to write great copy and site content...
Persuasive Online Copywriting: How to Take Your Words to the Bank
Bryan Eisenberg et al
Net Words: Creating High-Impact Online Copy
Writing for the Web (Writers' Edition)
The Online Copywriter's Handbook: Everything You Need to Know to Write Online Copy That Sells
Robert W. Bly
Hot Text: Web Writing that Works
Lisa and Jonathan PSrice
The Web Content Style Guide: An Essential Reference for Online Writers, Editors and Managers
Content Critical: Gaining Competitive Advantage through High-Quality Web Content
Netwriting Master Course
From the folks at Sitesell. FREE download.
How to write well...
Eats, Shoots & Leaves (A short, informative and very amusing book on punctuation. Highly recommended.)
The Chicago Manual of Style: Fifteenth Edition
The Oxford Dictionary for Writers and Editors
Wired Style: Principles of English Usage in the Digital Age
The Elements of Style, Third Edition
On Writing Well, 25th Anniversary : The Classic Guide to Writing Nonfiction
Distribution and Collaboration
Adobe Acrobat 6.0 Standard (pdf file creation)
Digital Page Author 3 (Content creation and distribution)
iMarkup (Collaboration and workflow)
PostNuke (Open Source content management)
WS-FTP (ftp client)
Brainbench (I have worked with this company for years, and they have an excellent range of software certification tests. Great for learning site design and editing programs.) My Full Review here.
TargetGlobalCampus.com (Online software training for anything from Outlook to Dreamweaver. Choose from dozens of vendor-certified courses.)
How-to Kit: Tweaking Your Site's Copy to Get More Search Engine Traffic
Find out how you can simply tweak the copywriting -- the visible text content -- on your Web site to get more traffic from search engines.
>> Other Popular and Useful Sites, Lists, Newsletters and Weblogs
Grammar, language etc
General sites for writers
Marcia Yudkin's Marketing Minute (Marketing and PR)
1stSearchRanking (On SEO by Sumantra Roy)
WordBiz Report (From the always excellent Debbie Weil)
Copywriter's Roundtable (Jack Forde's newsletter)
GrokDotCom (From the Eisenberg brothers)
Communicate! (From Simon Young)
La Gazetta (Spanish language newsletter about online content)
Writers' Weblogs (I'd love to list more blogs here... Do you know any?)
Miscellaneous site pages
Best Newsletters for Copywriters
Courses from AWAI: American Writers and Artists Institute
Positive Attitude Quotes for Writers
The Best Business-at-Home Jobs
Famous Entrepreneurs Online
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