Review: Michael Katz’s Do-It-Yourself
E-Newsletter System

I have known Michael for a number of years, and have even recommended one of his earlier e-newsletter guides.

And now I’m more than happy to recommend this much more comprehensive guide to writing, formatting and publishing e-newsletters.

His system is aimed squarely at small business, consultants, writers and other sole-proprietors.

It covers everything, comprising a 154-page guide in a binder, a separate “best newsletters” collection, a CD with the whole system in PDF, for those who prefer it, and a “Quick Start Teleseminar”, also on CD.

Before I get into some of the “meat” of this system, let me say a few words about the whole purpose behind this guide.

E-Newsletters can be your best source of new business

Michaels’ experience with newsletters has been similar to my own.

Neither one of us has ever made a cold call or had to pay for advertising to get new clients and business.

Both of us have simply published quality newsletters, and then waited for emails and phone calls from prospective clients and returning customers.

His basic premise is that for anyone who is a sole-proprietor or who runs a small business, a good e-newsletter can generate all the business you’ll ever need.

How can e-newsletter achieve that? Here are a few ways that come to mind:

E-newsletters create credibility. If you write good content, people will respect you for the depth of your knowledge and will feel comfortable asking you to work for them.

 

E-newsletters generate a consistent level of awareness. By sticking to a schedule, you’ll be getting in front of your prospects and customers on a continuous basis.

 

E-newsletters generate word of mouth. The better the content you write, the more often issues of your newsletter will be forwarded to colleagues and passed around the office.

How do you create a quality e-newsletter?

That’s what Michael’s system is all about. He takes you though the whole process, step by step.

If you are concerned about not knowing all the ins and outs of a successful e-newsletter, don’t worry. It’s all covered in great detail.

You’ll find out how to develop great content, consistently, issue after issue.

You’ll find out about the different formatting choices, and their respective advantages.

You’ll find out about collecting subscriber email addresses, delivering each issue and list management.

Concluding thoughts...

This system goes into enormous detail. Everything you need to know is covered.

But what gives me the most confidence in recommending this package is the knowledge that Michael knows exactly what he’s talking about.

As a long-time e-newsletter publisher myself, I can recognize the depth of his knowledge and the common sense of the approach he advocates. This is isn’t a patchwork tips drawn from a variety of sources. This is an in-depth, cohesive program drawn from his own, considerable experience and success.

I would certainly recommend this program for anyone who wants to get their name out there, build their reputation and attract more business.

Find out more about Michael Katz’s Do-It-Yourself E-Newsletter System...