Review: MarketingExperiments.com

What impresses me about Marketing Experiments is that they deliver focused, primary research results on specific methods that are essential to online marketing success.

To find out which website marketing strategies work and which don't, you can either invest in some expert who offers 'consumer marketing research consulting' , or you can check out Marketing Experiments. For myself, I'd recommend the latter.

Here are just a few examples of the questions they have answered through their test programs:

- How can you optimize Landing Pages to deliver the highest conversion rates?
- How can you get a better ROI on your Paid Search camapigns?
- What is the best way to maximize sign-ups on subscription offer pages?
- What are the best ways to capture new email addresses for your list?
- How do you conduct the most effective A/B Split Tests?
- Which metrics deserve the most attention?

In a nutshell, MarketingExperiments is an online laboratory that tests all the key marketing methods you and I struggle with each day.

::: Update - May 2007:::

Marketing Experiments is in the business of finding out what works online. And they find out by optimizing and testing web pages, emails and PPC campaigns for their research partners.

They conduct thousands of tests a week and compile the data from all of them. In other words, they have a remarkable knowledgebase of what works best when you’re marketing online.

And now they are teaching what they have learned through a series of self-paced, online certification courses.

They started working on the first couple of courses while I was working with them full-time. And now they have more courses available and a number which are still in development.

If you are looking for some expert-level training in Online Testing, Paid Search, Landing Page Optimization or Email Marketing...be sure to check out their Certification Courses.

I have seen the volume and quality of data from which these courses have been developed, and can recommend them without reservation.

You’ll find a full list of the Marketing Experiments certification courses here...