![]() |
||
|
Copywriting
and My Blog |
Internet Direct Marketing Copywriting & Design Courses. The copywriting and design skills you need for internet direct marketing are closely related to those you need in the offline world. That said, there are some differences. Whether you are a copywriter, designer or entrepreneur, you need to study the direct marketing principles and models that have been proven to work online. Here are a few courses I have read, reviewed and highly recommend.
Secrets
of Writing for the Internet My #1 Recommendation for Learning Direct marketing Copywriting Skills that Will Earn You Good Money... Michael
Masterson's Accelerated Program for Six-Figure Copywriting
My #1 Recommendation for DESIGNING your direct marketing materials... This is a 500+ page
course on direct marketing design. Perfect for designers and non-designers
who want to create high-impact direct response sales letters, flyers,
ads and more. This 159-page e-book
by Ken Evoy covers a lot of ground, but is essentially about writing great
web site content. And it's excellent. Ken is one of the very, very few
people I know who sees the process of writing online within the broader
context and demands of the online user experience, design, site navigation,
SEO and more.
It's not exactly a 'copywriting course', but it's the closest I could find for learning about SEO copywriting. This is a 'How To' kit from Marketing Sherpa - on how to optimize your site pages with the best keywords and phrases. It comprises two reports
and one interview transcript. A report each from Jill Whalen and Karon
Thackston. And the transcript of an interview with Jill Whalen. Plenty
of examples and screenshots. Lots to learn.
|
|
© 2004 Nick Usborne. All rights reserved. |