Internet Direct Marketing Copywriting & Design Courses.

The copywriting and design skills you need for internet direct marketing are closely related to those you need in the offline world.

That said, there are some differences. Whether you are a copywriter, designer or entrepreneur, you need to study the direct marketing principles and models that have been proven to work online.

Here are a few courses I have read, reviewed and highly recommend.

My #1 Recommendation for direct marketing copywriting for the WEB, emails and newsletters...

Secrets of Writing for the Internet

This course is for copywriters, marketers and entrepreneurs who want to learn how to apply the proven principles of direct marketing to the web, email and newsletters. Hundreds of pages of invaluable information.
Read my review of Secrets of Writing for the Internet

My #1 Recommendation for Learning Direct marketing Copywriting Skills that Will Earn You Good Money...

Michael Masterson's Accelerated Program for Six-Figure Copywriting

This copywriting course teaches the skills of writing copy that drives sales. At first I had some reservations, based on a lot of hype I had read online. But having gone through a copy of this copywriting course in detail, I'm happy to say I think it is excellent.
Read my full review of this course here.

My #1 Recommendation for DESIGNING your direct marketing materials...

Graphic Design Success

This is a 500+ page course on direct marketing design. Perfect for designers and non-designers who want to create high-impact direct response sales letters, flyers, ads and more.
Read my review of Graphic Design Success

Also recommended...

Make Your Content PRE Sell

This 159-page e-book by Ken Evoy covers a lot of ground, but is essentially about writing great web site content. And it's excellent. Ken is one of the very, very few people I know who sees the process of writing online within the broader context and demands of the online user experience, design, site navigation, SEO and more.
Read my full review.

Tweaking Your Site's Copy to Get More Search Engine Traffic

It's not exactly a 'copywriting course', but it's the closest I could find for learning about SEO copywriting. This is a 'How To' kit from Marketing Sherpa - on how to optimize your site pages with the best keywords and phrases.

It comprises two reports and one interview transcript. A report each from Jill Whalen and Karon Thackston. And the transcript of an interview with Jill Whalen. Plenty of examples and screenshots. Lots to learn.
For my full review, click here