nick usborne's guide to online copywriting
For information on my coaching service for freelancers copywriters, visit:
Internet Direct Marketing Copywriting & Design Courses.
The copywriting and design skills you need for internet direct marketing are closely related to those you need in the offline world.
That said, there are some differences. Whether you are a copywriter, designer or entrepreneur, you need to study the direct marketing principles and models that have been proven to work online.
Here are a few courses I have read, reviewed and highly recommend.
My #1 Recommendation
for direct marketing copywriting for the WEB, emails and newsletters...
Secrets
of Writing for the Internet
This
course is for copywriters, marketers and entrepreneurs who want to learn
how to apply the proven principles of direct marketing to the web, email
and newsletters. Hundreds of pages of invaluable information.
Read
my review of Secrets of Writing for the Internet
My #1 Recommendation for Learning Direct marketing Copywriting Skills that Will Earn You Good Money...
Michael
Masterson's Accelerated Program for Six-Figure Copywriting
This copywriting course teaches the skills of writing copy that drives
sales. At first I had some reservations, based on a lot of hype I had
read online. But having gone through a copy of this copywriting course
in detail, I'm happy to say I think it is excellent.
Read my full review of this course here.
My #1 Recommendation for DESIGNING your direct marketing materials...
This is a 500+ page
course on direct marketing design. Perfect for designers and non-designers
who want to create high-impact direct response sales letters, flyers,
ads and more.
Read
my review of Graphic Design Success
Also recommended...
This 159-page e-book
by Ken Evoy covers a lot of ground, but is essentially about writing great
web site content. And it's excellent. Ken is one of the very, very few
people I know who sees the process of writing online within the broader
context and demands of the online user experience, design, site navigation,
SEO and more.
Read
my full review.
Tweaking Your Site's Copy to Get More Search Engine Traffic
It's not exactly a 'copywriting course', but it's the closest I could find for learning about SEO copywriting. This is a 'How To' kit from Marketing Sherpa - on how to optimize your site pages with the best keywords and phrases.
It comprises two reports
and one interview transcript. A report each from Jill Whalen and Karon
Thackston. And the transcript of an interview with Jill Whalen. Plenty
of examples and screenshots. Lots to learn.
For my full review, click here
My Courses and Guides
Breakthrough Freelance Success - a course for ambitious freelancers.
Nick Usborne's How to Write Your Own Money-Making Websites.
Copywriting 2.0 - Your Complete Guide to Writing Web Copy that Converts
Nick Usborne's
Writing Kick-Ass Website Sales Copy
A guide to help writers and copywriters increase their levels of productivity.
