Review: Google Eye Tracking Report

Weighing in at a little over 100 pages, this report looks at the results of using eye tracking technology to determine how visitors see Google results pages, and where they click.

Whether your focus is on organic listing, Google Adword ads, or both, you’ll find this report both fascinating and useful.

In short, it shows you where people look and where they click. This is essential information if you want to maximize your search engine traffic.

The Golden Triangle

You’ll find this term repeated through the Google Eye Tracking report. This “triangle” is the shape that is created on Google results heat maps by the aggregated eye movements of thousands of visitors. The eye tracking process leaves hot spots on the page, with a deep red being the most looked at area, then going to orange, yellow etc for parts of the page which are viewed less frequently.

This triangle shows up as a hot spot in the top left area of the listings on a Google results page.

A first and obvious conclusion you can draw from this triangle is that the first three or four organic listings receives a disproportional amount of attention.

Here’s what you’ll learn...

In broad terms, you’ll be able to determine two things.

One, you’ll know where you need to get your organic listings in order to get into that golden triangle hot spot.

Two, you’ll know where your Google AdWords ads need to be placed in order to maximize click-throughs.

The beauty of this report is that it takes the guesswork out of “what happens”. You’ll be able to see it on the heat maps, clear and simple.

A few insights...

Here is a tiny sampling of what you’ll learn.

- Yes, the top organic listing gets the most attention and the most clicks.

 

- Visitors tend to click first on what they see first. In other words, people don’t generally browse a number of listings and then make a considered click. The first listing they see that seems about right...that’s where they click.

 

- AdWord ads don’t beat organic listings. But the top AdWords ad, above the organic listings (not in the right side column), gets a very healthy click-through because of its position within the Golden Triangle.

 

- Having your AdWords ad in top position on the right side help s a lot too.

Find out more about the Google Eye Tracking Report

This report is packed with heat maps, charts and results – in addition to plenty of valuable analysis and interpretation.

If organic listings and/or AdWords ads play a part in your business, I strongly recommend you get a copy of this report.

More about the Google Eye Tracking Report

by Michael J. Katz

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