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Review: MarketingSherpa Email Marketing Benchmark Guide 2007.
Each year MarketingSherpa comes out with a new Email Marketing Benchmark Guide. And the 2007 version is bigger and better than ever.
It is over 300 pages in length, with most pages including at least one chart of data on the latest trends and findings from the world of email marketing.
One thing I like about these guides is that they are based on case histories, not the opinions of “experts”.
This year the findings are built largely on figures from 3,637 email marketers.
Here are a few of the highlights...
#1. MarketingSherpa's Annual Email Marketer Survey.
Real-life Marketer Data provided by 3,637 marketers.
#2. Email Design Eyetracking Study - Year Two.
Eight full-color heatmaps show you how design impacts clickthrough rates. (Although in the world of email, copy is still king when it comes to generating clickthroughs and revenues.)
#3. How to Improve Opt-In Forms: Multivariable Study.
How design, copy and other factors can have a huge impact on the number of people who complete and submit your subscription forms.
#4. Email Filters & Blacklists in Corporate America. B-to-B Email Deliverability.
Worried about Hotmail filtering your opt-in emails? Well, you should be a lot more worries about corporate filters.
#5. More Special Reports: List Growth, Creative Design, & Mobile Marketing.
Data, tips and trends to help you maximize your email marketing success in 2007.
And that is just the tip of the iceberg.
This guide delivers hundreds of pages of data on every aspect of email marketing.
Here are just a few of the topics covered...
- Email open, Clicks and Conversions...the latest benchmarks
- Growing and maintaining your lists
- Deliverability and filters
- Email tactics and testing
- Budgeting and outsourcing
- Mobile marketing
Is this email marketing guide for you?
Contrary to some rumors, email marketing is an extremely strong communications and sales channel, and an essential part of any strategy to succeed online.
If you’re serious about optimizing the performance of your email campaigns, you need to work from a benchmark of industry metrics and best practices.
And that’s exactly what this guide delivers.
Find out more about the MarketingSherpa Email Marketing Benchmark Guide 2007 here...
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