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In a recent newsletter survey I ask everyone to write in with the name of good books on marketing they had read over the last little while, and really enjoyed.
The list below, in no particular order, includes everyone’s suggestions. Some of the books were suggested by several people. There were a few suggestions that I haven’t included, and those were great books...but not really about marketing.
Enjoy...
Made to Stick: Why Some Ideas Survive and Others
Die By Chip & Dan Heath
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich By Timothy Ferriss
Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others By Jeffrey Gitomer
The Long Tail: Why the Future of Business Is
Selling Less of More By Chris Anderson
Purple Cow By Seth Godin
Permission Marketing By Seth Godin
The Managerial Moment of Truth: The
Essential Step in Helping People Improve Performance By Bruce Bodaken and Robert Fritz
Being Direct: Making Advertising Pay By Lester Wunderman
Direct Marketing Rules of Thumb: 1,000
Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in
Your Direct Program By Nat G. Bodian
Lead Generation for the Complex Sale: Boost the
Quality and Quantity of Leads to Increase Your ROI By Brian J. Carroll
Selling the Invisible: A Field Guide to Modern Marketing
By Harry Beckwith
Meaningful Marketing By Doug Hall, Jeffrey, Ph.D. Stamp, and Sergio Zyman
You, Inc.: The Art of Selling Yourself By Harry and Christine Beckworth.
Guerrilla Marketing for Job Hunters: 400 Unconventional Tips, Tricks, and Tactics for Landing Your Dream Job By Jay Conrad Levinson and David Perry
Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time By Brian Tracy
Good to Great: Why Some Companies Make the Leap... and Others Don't By Jim Collins
Punk Marketing: Get Off Your Ass and Join the Revolution By Richard Laermer and Mark Simmons
How to Succeed as a Small Business Owner ... and Still Have a Life By Bill Collier
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