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The
Best From Over 200 Articles
by Nick Usborne
A
Compilation of 48 Articles
77 Pages
immediate pdf download
$14.95 (US dollars)
Buy
now (through DigiBuy)
One
in four isn't so bad. Out of the two hundred or so articles I wrote
for Clickz, forty eight still strike me as containing good, actionable
advice.
"I forgot how great these articles are! What emerges from this collection are some solid principles --Internet marketing presented in a way that's not only accessible but downright fun to read. "
Ann Handley
Chief Content Officer, MarketingProfs.com
What I have done with this compilation is gather together all those articles that touch on issues that are still relevant today.
These articles cover quite a range of subjects...copywriting online, direct marketing, permission marketing and small business. But throughout there are some common themes that reflect my own view of how best to communicate and sell online.
Some articles have been reproduced in their entirety. Others have been cut and edited, simply to highlight the core message, without too much fluff and chatter.
Titles include:
- The Difference between Newsletters and Emails
- More About Writing Great Newsletters
- Add More Value to That Automated Email
- What Kind of Copywriter Are You?
- Cynics Can't Write Great Copy
- Optimize Your Home Page for New Visitors
- How to Write a Clever Headline
- Newsletters Need Someone at the Wheel
- Your Home Page Is a Direct Response Page
- Long or Short Copy?
- The Importance Of Being Honest
- Think Before You Write
- It's Their Network, Not Yours
- Promoting With the Right Sort of Passion
- Who Hears the Inbound Mail?
- Permission Is Dead - Long Live Permission
- Talk to Me Like I'm a Person
- Trust Flows From the Top Down
I had a lot of fun writing these...and hope you enjoy reading them.
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