"I
forgot how great these articles are! What emerges from this collection
are some solid principles --Internet marketing presented in a
way that's not only accessible but downright fun to read. "
Ann Handley
Chief
Content Officer, MarketingProfs.com
What
I have done with this compilation is gather together all those articles
that touch on issues that are still relevant today.
These
articles cover quite a range of subjects...copywriting online, direct
marketing, permission marketing and small business. But throughout
there are some common themes that reflect my own view of how best
to communicate and sell online.
Some
articles have been reproduced in their entirety. Others have been
cut and edited, simply to highlight the core message, without too
much fluff and chatter.
Titles
include:
- The Difference
between Newsletters and Emails
- More About Writing Great Newsletters
- Add More Value to That Automated Email
- What Kind of Copywriter Are You?
- Cynics Can't Write Great Copy
- Optimize Your Home Page for New Visitors
- How to Write a Clever Headline
- Newsletters Need Someone at the Wheel
- Your Home Page Is a Direct Response Page
- Long or Short Copy?
- The Importance Of Being Honest
- Think Before You Write
- It's Their Network, Not Yours
- Promoting With the Right Sort of Passion
- Who Hears the Inbound Mail?
- Permission Is Dead - Long Live Permission
- Talk to Me Like I'm a Person
- Trust Flows From the Top Down
I
had a lot of fun writing these...and hope you enjoy reading them.
Buy
now (through DigiBuy)
© 2000-2003, Nick Usborne. All rights
reserved.
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