Email Newsletter Marketing:
Step-by-step guidelines for professional marketers on producing email newsletters that get results.

Few companies achieve the full potential of their email newsletters.

Publishing a content-rich newsletter on a regular basis can dramatically increase the number of people who come to your site and buy.

As I have said elsewhere, creating a quality newsletter and building a large list of loyal subscribers is a long-term strategy. But the results can be remarkable.

To get it right, you need to know what you are doing. And unless you want to rely on trial-and-error as you move forward, I can strongly recommend you get your hands on a copy of MarketingSherpa's report, Best Practices in Marketing with Email Newsletters.

Who would benefit from reading "Best Practices in Marketing with Email Newsletters"?

It's for marketers, agencies, consultants and writers who produce newsletters for their clients.

And for any company big enough to have a group working on maximizing the return on their newsletter investment.

This step-by-step guide will inform you, guide you and tell you all you need to know to:

* Grow your opt-in email list

 

* Improve your open rate

 

* Design a format that works

 

* Create great content

 

* Write effective subject lines

 

* Keep your list up-to-date

 

* Avoid problems with email filtering

 

* Measure your results

 

* Calculate your ROI...and more

What do you get in this MarketingSherpa report

194 pages of hands-on guidance
30 samples & screenshots
7 essential production checklists

Some of the most valuable areas of the report look at how to increase the size of your opt-in list, how to increase your open rates and how to ensure maximum delivery - in spite of email blacklists and filters.

This is a great resource and essential for anyone who wants to get the most from their company's newsletters.

Find out more about Best Practices in Marketing with Email Newsletters