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Online Copywriting:

Archived Issues of the Excess Voice newsletter.

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April 2008: Issue #154

Article: Improve your writing with an imaginary critique.

April 2008: Issue #153

Article: Why we all need to set goals.

April 2008: Issue #152

Article: Do your headlines identify urgent pain points?

March 2008: Issue #151

Article: Great keywords can help a lot. But sometimes not at all.

March 2008: Issue #150

Article: It's not just what you write, it's how you package and sell it.

February 2008: Issue #149

Article: What kind of place is this anyway?

February 2008: Issue #148

Article: Do you create a sense of continuity within your email campaigns?

January 2008: Issue #147

Article: Are you sure you can't start work on that job?

January 2008: Issue #146

Article: The best ways to proof and check your copy, before you submit it.

December 2007: Issue #145

Article: Do visitors read your primary navigation links?

November 2007: Issue #144

Article: How easy would it be to "go Web 2.0" with your existing site?

November 2007: Issue #143

Article: A Landing Page Tip - Anticipate the intentions of your visitors

October 2007: Issue #142

Article: Successful email campaigns are built on one thing only – Reputation

October 2007: Issue #141

Article: Can a business coach help you advance your career or business?

October 2007: Issue #140

Article: Give people a reason to read your content

September 2007: Issue # 139

Article: Where and how to place your links in a 2-column HTML email

September 2007: Issue #138

Article: 3 Simple ways to add “personal power” to your emails

August 2007: Issue #137

Article: Why it’s important to write transitions from one web page to the next.

August 2007: Issue #136

Article: Does Web 2.0 Make Copy & Content Less Important?

July 2007: Issue #135

Article: I want to sell you twenty pairs of shoes, not just one.

July 2007: Issue #134
Article: The power of making it easy

June 2007: Issue #133
Article: Risk reversal doesn’t mean you can write aggressively.

June 2007: Issue #132
Article: Why copywriting “systems” fall short of excellence

May 2007: Issue #131
Article: Why “best buddy” emails work so well. Sometimes.

May 2007: Issue #130
Article: The Power of Writing BIGGER

April 2007: Issue #129
Article: 3 Reasons to Add Articles to your Web Site

April 2007: Issue # 128
Article: Where to find content for your e-newsletters, and how to use it

March 2007: Issue #127
Article: Two different approaches to writing web pages

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March 2007: Issue #126
Article: When you write a web page, give it the “help a friend test”.

February 2007: Issue # 125
Article: Four Ways That the Best Newsletters Are Like Blogs

February 2007: Issue #124
Article: As you write your web site, watch for the moment when you hit your “confident writing zone”.

January 2007: Issue #123
Article: Discovering that writing for the Web is different...

January 2007: Issue #122
Article: Every email you send is a customer service email

December 2006: Issue #121
Article: Make every page on your web site look unique

November 2006: Issue #120
Article: Should writers be held accountable for web page performance?

November 2006: Issue #119
Article: Where is Email 2.0? And why is commercial email so boring?

October 2006: Issue #118
Article: Guide site visitors forward to the next page

October 2006: Issue #117
Article: Do too many graphics reduce sales page conversion rates?
(Note: This link will take you to my nickusborne.com site, where I published this article.)

October 2006: Issue #116
Article: Keep your Web Pages Simple

September 2006: Issue #115
Article: Four tips on writing a web site home page

September 2006: Issue #114
Article: The future belongs to the trusted few

August 2006: Issue #113
Article: Get that “One Thing” into your web page headline

August 2006: Issue #112
Article: Use product and service names as keywords on your web pages

July 2006: Issue #111
Article: 7 Tips on writing a web site landing page sequence

July: 2006 Issue #110
Article: Do Internet users want deep content or immediate gratification?

June 2006 Issue #109
Article: Is your web site old and out of touch?

June 2006 Issue #108
Article: Avoid the use of familiar phrases and messages in your emails

May 2006 Issue #107
Article: The "Add to Cart" button is the tail of your headline

May 2006 Issue #106
Article: Give Your Testimonials More Credibility

May 2006 Issue #105
Article: Newsletter Co-Registration, and other Partnerships

April 2006 Issue #104
Article: Writing Quality Content...Even for an Audience of One

April 2006 Issue #103
Article: Being a Trusted Expert – The Other Online Business Model

March 2006 Issue #102
Article: The Email Frequency Index, and how it can damage you

March 2006 Issue #101
Article: One of the Biggest Lies in Advertising

February 2006 Issue #100
Article: The Page Title and Description: Write them Well

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February 2006 Issue #99
Article: Whatever the Copy You are Writing, Stay in Character

January 2006 Issue #98
Article: Email Subscriber Lists are Very Delicate Things

January 2006 Issue #97
Article: Help Web Site Visitors Say that Silent “Yes”

December 2005 Issue #96
Article: Are Your Readers Isolated Individuals, or Members of Groups?

December 2005 Issue #95
Article: Align Your Interests with those of Your Prospects

November 2005 Issue #94
Article: Do You Listen to Your Web Site Visitors?

November 2005 Issue #93
Article: Hype is the Distortion and Perversion of Hope

October 2005 Issue #92
Article: The Power of Fun and Interaction

October 2005 Issue #91
Article: Three Things You Should Achieve with a Thank You Email

September 2005 Issue #90
Article: How to Write a Good Creative Brief

September 2005 Issue #89
Article: The Rule of One for Copywriters

August 2005 Issue #88
Article: Get Out of Your Knowledge-Cage and Keep Learning

August 2005 Issue #87
Article: Testing Focuses Attention on Your Users

August 2005 Issue #86
Article: Put Life into Sequential Emails

July 2005 Issue #85
Article: Web Site Conversion - Use Your Readers’ Internal Momentum

July 2005 Issue#84
Article: Great Newsletters Deliver Complete Content, Consistently

June 2005 Issue #83
Article: Do Your Newsletter Subscribers Visit Your Web Site?

June 2005 Issue #82
Article: Your Web Site is a Deck of Cards

May 2005 Issue #81
Article: Build Trust - A Lesson Learned from Direct Marketers

May 2005 Issue # 80
Article: Which 4 Tasks Do 80% of Your Site Visitors Hope to Complete?

April 2005 Issue # 79
Article: Web Design - Use it to Showcase the Message

April 2005 Issue # 78
Article: Search Engine Copywriting: Get Past Lumpy

March 2005 Issue # 77
Article: Your Own Content Epiphany

March 2005 Issue # 76
Article: RSS Instead of Newsletters? At Your Peril.

March 2005 Issue # 75
Article: Web Page Headlines - Keep them Clear and Simple

February 2005 Issue #74
Article: What Kind of Web Writer Are You?

February 2005 Issue #73
Article: Freelance Copywriters: Double Your Income

January 2005 Issue #72
Article: Google - The Ultimate Web Writer’s Style Guide

January 2005 Issue #71
Article: Search Engine Copywriting: Focus on One Topic

December 2004 Issue #70
Article: Protect Your Income

December 2004 Issue #69
Article: Branding Copy and Web Sites. A Bad Fit.

November 2004 Issue #68
Article: Is the Freelance Life for You?

November 2004 Issue #67
Article: 5 Reasons Why I Write for a Living

October 2004 Issue #66
Article: Being Personal isn’t About Being Their ‘Buddy’

October 2004 Issue #65
Article: eNewsletters: The Untapped Potential of Voice

October 2004 Issue #64
Article: Don’t Distract Readers from What They are Doing

September 2004 Issue #63 Article: Web Site Copy is about More Than Keywords

September 2004 Issue #62
Article: Long Copy Sales Letter: Hype or Not?

August 2004 Issue #61
Article: How to Differentiate a Commodity Product Online

August 2004 Issue #60
Article: Direct Marketing isn’t all Brute Force

July 2004 Issue # 59
Article: 3 Ways to Increase Conversion Rates

July 2004 Issue # 58
Article: Your Site is All Direct Marketing

June 2004 Issue # 057
Article: Be Personal in Your Newsletters

June 2004 Issue # 056
Article: Write a Real Newsletter

May 2004 Issue # 055
Article: Two Pillars of a Successful Site

May 2004 Issue # 054
Article: Get Out of The Way

May 2004 Issue # 053
Article: Get to The Meat Faster

April 2004 Issue # 052
Article: Help, Help, Help, Sell

March 2004 Issue # 051
Article: Tomorrow’s Clichés Today

March 2004 Issue # 050
Article: Why Do Marketers Lie in their Emails?

March 2004 Issue # 049
Article: Your Readers are Publishers Too

February 2004 Issue# 048
Article: Set Yourself Apart From The Ordinary

February 2004 Issue # 047
Article: 3 Reasons Why Content is Still King

January 2004 Issue # 046
Article: Expand your Skills in 2004

December 2003 Issue # 045
Article: Writing Online In Two Syllables or Less

November 2003 Issue # 044
Article: The Search Doesn't End at Your Homepage

November 2003 Issue # 043
Article: Guerilla Upgrades: Start with Your Newsletter

October 2003 Issue # 42
Article: Four Things Every Web Site Headline Must Do

October 2003 Issue # 41
Article: Direct Marketing or Conversion Marketing?

October 2003 Issue # 40
Article: The Accidental Business Coach

September 2003 Issue # 039
Article: Making Friends with SEO

September 2003 Issue # 038
Article: The Dangers of Being Professional

August 2003 Issue # 037
Article: What I REALLY Think About Long Copy

August 2003 Issue # 036
Article: Helping your Readers Make Choices

July 2003 Issue # 035
Article: Long, Scrolling Copy, Part 2

July 2003 Issue # 034
Article: Long, Scrolling Copy, Part I

June 2003 Issue # 033
Article: Pitching Your Services By Email

June 2003 Issue # 032
Article: How Editorial Content Can Drive Sales

May 2003 Issue # 031
Article: Even Car Salespeople Don't Write Like This...

May 2003 Issue # 030
Article: Fill Your Readers With Confidence

April 2003 Issue # 029
Article: Finding The `Zone`

April 2003 Issue # 028
Article: Getting Closer, Part II: Writing for Small Business Sites

March 2003 Issue # 027
Article: Are You Getting Any Closer To Your Readers?

March 2003 Issue # 026
Article: I Miss The 'Suits'

February 2003 Issue # 025
Article: Are *You* in Your Copy?

February 2003 Issue # 024

Article: More On Enthusiasm

January 2003 Issue # 023

Article: The Enthusiastic Sell

January 2003 Issue # 022

Article: Is Copywriting a Business?

December 2002 Issue # 021
Article: Another Tip on How to Get Personal in Your Emails

November 2002 Issue # 020
Article: Company Emails Can Have a Personal Voice

November 2002 Issue # 019
Article: An Easy Way to Make Emails More Personal

October 2002 Issue # 018
Article: What Do Your Vistors Hope For?

October 2002 Issue # 017
Article: How Much Are You Worth?

October 2002 Issue # 016
Article: On Thinking Well

September 2002 Issue # 015
Article: At Peace With Self-Doubt

August, 2002 Issue # 014
Article: By the Process of Elimination

July, 2002 Issue # 013
Article: Seek Out a Contrarian View

July, 2002 Issue # 012
Article: Avoid Use of The Word 'Get'

July, 2002 Issue # 011
Article: What Are You Trying to Say?

June, 2002 Issue # 010
Article: Writing With a Mallet and Chisel

June, 2002 Issue # 09
Article: Write Copy That Directs the Site Visitor Forward

May, 2002 Issue # 08
Article: The Emotional Potential of The Web

May, 2002 Issue # 07
Article: Trust Your Instincts As You Write

April, 2002 Issue # 06
Article: The Power of Showing You Are Human

April, 2002 Issue # 05
Article: Pay Attention to The Closing Lines of Your Emails

March, 2002 Issue # 04
Article: Practice By Writing About Something You Love

March, 2002 Issue # 03
Article: Focus On WHAT You're Trying To Say

February, 2002 Issue # 02
Article: Live or Die on the First Screen

February, 2002 Issue # 01
Article: Show a Little Character

** Looking for free Web content? If you would like to reprint any of these newsletter articles, the answer is usually yes -- but please email me first at nick@excessvoice.com.

Miscellaneous site pages

Courses from AWAI: American Writers and Artists Institute
Best Newsletters for Copywriters
The Michael Masterson Copywriting Course – is it legitimate?
Positive Attitude Quotes for Writers
Resignation Letters
Newsletter resources
Affiliate Programs
Spyware
Famous Entrepreneurs Online