Archived Issues of the Excess Voice newsletter.
For my most recent articles, posts and videos, visit my main site on writing for the web and web copywriting...nickusborne.com.
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February 2009: Issue #173
Article: 2 ways to identify the website content your visitors are really looking for.
February 2009: Issue #172
Article: Can your web pages compete with the allure of micro-content?
January 2009: Issue #171
Article: Your Web Site Is a Deck of Cards
January 2009: Issue #170
Article: My copywriting and marketing tip for 2009: Be honest.
December 2008: Issue #169
Article: The problem and answer approach to writing any web site sales page.
November 2008: Issue #168
Article: The rule of one for copywriters
November 2008: Issue #167
Article: I still like writing links that include the words "Click here..."
October 2008: Issue #166
Article: Writing in your natural voice is not a technique to be learned.
October 2008: Issue #165
Article: Answer your web site visitors' questions, and share.
September 2008: Issue #164
Article: Buy from me because you know me.
September 2008: Issue #163
Article: Write every web page with a view to its connections to other pages.
August 2008: Issue #162
Article: Build your sales argument in a simple, straight line.
August 2008: Issue #161
Article: Are you writing that sales page to friends or to strangers?
July 2008: Issue #160
Article: Write in the voice of your customers. Or should you?
July 2008: Issue #159
Article: Small retail web sites can still have that personal, community touch
June 2008: Issue #158
Article: How page design can change your copy
June 2008: Issue #157
Article: How long does it take to write good copy?
May 2008: Issue #156
Article: Don't offer me a gas company membership card. Offer me free gas.
May 2008: Issue #155
Article: Give your emails a sense of NOW.
April 2008: Issue #154
Article: Improve your writing with an imaginary critique.
April 2008: Issue #153
Article: Why we all need to set goals.
April 2008: Issue #152
Article: Do your headlines identify urgent pain points?
March 2008: Issue #151
Article: Great keywords can help a lot. But sometimes not at all.
March 2008: Issue #150
Article: It's not just what you write, it's how you package and sell it.
February 2008: Issue #149
Article: What kind of place is this anyway?
February 2008: Issue #148
Article: Do you create a sense of continuity within your email campaigns?
January 2008: Issue #147
Article: Are you sure you can't start work on that job?
January 2008: Issue #146
Article: The best ways to proof and check your copy, before you submit it.
December 2007: Issue #145
Article: Do visitors read your primary navigation links?
November 2007: Issue #144
Article: How easy would it be to "go Web 2.0" with your existing site?
November 2007: Issue #143
Article: A Landing Page Tip - Anticipate the intentions of your visitors
October 2007: Issue #142
Article: Successful email campaigns are built on one thing only – Reputation
October 2007: Issue #141
Article: Can a business coach help you advance your career or business?
October 2007: Issue #140
Article: Give people a reason to read your content
September 2007: Issue # 139
Article: Where and how to place your links in a 2-column HTML email
September 2007: Issue #138
Article: 3 Simple ways to add “personal power” to your emails
August 2007: Issue #137
Article: Why it’s important to write transitions from one web page to the next.
August 2007: Issue #136
Article: Does Web 2.0 Make Copy & Content Less Important?
July 2007: Issue #135
Article: I want to sell you twenty pairs of shoes, not just one.
July 2007: Issue #134
Article: The power of making it easy
June 2007: Issue #133
Article: Risk reversal doesn’t mean you can write aggressively.
June 2007: Issue #132
Article: Why copywriting “systems” fall short of excellence
May 2007: Issue #131
Article: Why “best buddy” emails work so well. Sometimes.
May 2007: Issue #130
Article: The Power of Writing BIGGER
April 2007: Issue #129
Article: 3 Reasons to Add Articles to your Web Site
April 2007: Issue # 128
Article: Where to find content for your e-newsletters, and how to use it
March 2007: Issue #127
Article: Two different approaches to writing web pages
March 2007: Issue #126
Article: When you write a web page, give it the “help a friend test”.
February 2007: Issue # 125
Article: Four Ways That the Best Newsletters Are Like Blogs
February 2007: Issue #124
Article: As you write your web site, watch for the moment when you hit your “confident writing zone”.
January 2007: Issue #123
Article: Discovering that writing for the Web is different...
January 2007: Issue #122
Article: Every email you send is a customer service email
December 2006: Issue #121
Article: Make every page on your web site look unique
November 2006: Issue #120
Article: Should writers be held accountable for web page performance?
November 2006: Issue #119
Article: Where is Email 2.0? And why is commercial email so boring?
October 2006: Issue #118
Article: Guide site visitors forward to the next page
October 2006: Issue #117
Article: Do too many graphics reduce sales page conversion rates?
(Note: This link will take you to my nickusborne.com site, where I published this article.)
October 2006: Issue #116
Article: Keep your Web Pages Simple
September 2006: Issue #115
Article: Four tips on writing a web site home page
September 2006: Issue #114
Article: The future belongs to the trusted few
August 2006: Issue #113
Article: Get that “One Thing” into your web page headline
August 2006: Issue #112
Article: Use product and service names as keywords on your web pages
July 2006: Issue #111
Article: 7 Tips on writing a web site landing page sequence
July: 2006 Issue #110
Article: Do Internet users want deep content or immediate gratification?
June 2006 Issue #109
Article: Is your web site old and out of touch?
June 2006 Issue #108
Article: Avoid the use of familiar phrases and messages in your emails
May 2006 Issue #107
Article: The "Add to Cart" button is the tail of your headline
May 2006 Issue #106
Article: Give Your Testimonials More Credibility
May 2006 Issue #105
Article: Newsletter Co-Registration, and other Partnerships
April 2006 Issue #104
Article: Writing Quality Content...Even for an Audience of One
April 2006 Issue #103
Article: Being a Trusted Expert – The Other Online Business Model
March 2006 Issue #102
Article: The Email Frequency Index, and how it can damage you
March 2006 Issue #101
Article: One of the Biggest Lies in Advertising
February 2006 Issue #100
Article: The Page Title and Description: Write them Well
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February 2006 Issue #99
Article: Whatever the Copy You are Writing, Stay in Character
January 2006 Issue #98
Article: Email Subscriber Lists are Very Delicate Things
January 2006 Issue #97
Article: Help Web Site Visitors Say that Silent “Yes”
December 2005 Issue #96
Article: Are Your Readers Isolated Individuals, or Members of Groups?
December 2005 Issue #95
Article: Align Your Interests with those of Your Prospects
November 2005 Issue #94
Article: Do You Listen to Your Web Site Visitors?
November 2005 Issue #93
Article: Hype is the Distortion and Perversion of Hope
October 2005 Issue #92
Article: The Power of Fun and Interaction
October 2005 Issue #91
Article: Three Things You Should Achieve with a Thank You Email
September 2005 Issue #90
Article: How to Write a Good Creative Brief
September 2005 Issue #89
Article: The Rule of One for Copywriters
August 2005 Issue #88
Article: Get Out of Your Knowledge-Cage and Keep Learning
August 2005 Issue #87
Article: Testing Focuses Attention on Your Users
August 2005 Issue #86
Article: Put Life into Sequential Emails
July 2005 Issue #85
Article: Web Site Conversion - Use Your Readers’ Internal Momentum
July 2005 Issue#84
Article: Great Newsletters Deliver Complete Content, Consistently
June 2005 Issue #83
Article: Do Your Newsletter Subscribers Visit Your Web Site?
June 2005 Issue #82
Article: Your Web Site is a Deck of Cards
May 2005 Issue #81
Article: Build Trust - A Lesson Learned from Direct Marketers
May 2005 Issue # 80
Article: Which 4 Tasks Do 80% of Your Site Visitors Hope to Complete?
April 2005 Issue # 79
Article: Web Design - Use it to Showcase the Message
April 2005 Issue # 78
Article: Search Engine Copywriting: Get Past Lumpy
March 2005 Issue # 77
Article: Your Own Content Epiphany
March 2005 Issue # 76
Article: RSS Instead of Newsletters? At Your Peril.
March 2005 Issue # 75
Article: Web Page Headlines - Keep them Clear and Simple
February 2005 Issue #74
Article: What Kind of Web Writer Are You?
February 2005 Issue #73
Article: Freelance Copywriters: Double Your Income
January 2005 Issue #72
Article: Google - The Ultimate Web Writer’s Style Guide
January 2005 Issue #71
Article: Search Engine Copywriting: Focus on One Topic
December 2004 Issue #70
Article: Protect Your Income
December 2004 Issue #69
Article: Branding Copy and Web Sites. A Bad Fit.
November 2004 Issue #68
Article: Is the Freelance Life for You?
November 2004 Issue #67
Article: 5 Reasons Why I Write for a Living
October 2004 Issue #66
Article: Being Personal isn’t About Being Their ‘Buddy’
October 2004 Issue #65
Article: eNewsletters: The Untapped Potential of Voice
October 2004 Issue #64
Article: Don’t Distract Readers from What They are Doing
September 2004 Issue #63
Article: Web Site Copy is about More Than Keywords
September 2004 Issue #62
Article: Long Copy Sales Letter: Hype or Not?
August 2004 Issue #61
Article: How to Differentiate a Commodity Product Online
August 2004 Issue #60
Article: Direct Marketing isn’t all Brute Force
July 2004 Issue # 59
Article: 3 Ways to Increase Conversion Rates
July 2004 Issue # 58
Article: Your Site is All Direct Marketing
June 2004 Issue # 057
Article: Be Personal in Your Newsletters
June 2004 Issue # 056
Article: Write a Real Newsletter
May 2004 Issue # 055
Article: Two Pillars of a Successful Site
May 2004 Issue # 054
Article: Get Out of The Way
May 2004 Issue # 053
Article: Get to The Meat Faster
April 2004 Issue # 052
Article: Help, Help, Help, Sell
March 2004 Issue # 051
Article: Tomorrow’s Clichés Today
March 2004 Issue # 050
Article: Why Do Marketers Lie in their Emails?
March 2004 Issue # 049
Article: Your Readers are Publishers Too
February 2004 Issue# 048
Article: Set Yourself Apart From The Ordinary
February 2004 Issue # 047
Article: 3 Reasons Why Content is Still King
January 2004 Issue # 046
Article: Expand your Skills in 2004
December 2003 Issue # 045
Article: Writing Online In Two Syllables or Less
November 2003 Issue # 044
Article: The Search Doesn't End at Your Homepage
November 2003 Issue # 043
Article: Guerilla Upgrades: Start with Your Newsletter
October 2003 Issue # 42
Article: Four Things Every Web Site Headline Must Do
October 2003 Issue # 41
Article: Direct Marketing or Conversion Marketing?
October 2003 Issue # 40
Article: The Accidental Business Coach
September 2003 Issue # 039
Article: Making Friends with SEO
September 2003 Issue # 038
Article: The Dangers of Being Professional
August 2003 Issue # 037
Article: What I REALLY Think About Long Copy
August 2003 Issue # 036
Article: Helping your Readers Make Choices
July 2003 Issue # 035
Article: Long, Scrolling Copy, Part 2
July 2003 Issue # 034
Article: Long, Scrolling Copy, Part I
June 2003 Issue # 033
Article: Pitching Your Services By Email
June 2003 Issue # 032
Article: How Editorial Content Can Drive Sales
May 2003 Issue # 031
Article: Even Car Salespeople Don't Write Like This...
May 2003 Issue # 030
Article: Fill Your Readers With Confidence
April 2003 Issue # 029
Article: Finding The `Zone`
April 2003 Issue # 028
Article: Getting Closer, Part II: Writing for Small Business Sites
March 2003 Issue # 027
Article: Are You Getting Any Closer To Your Readers?
March 2003 Issue # 026
Article: I Miss The 'Suits'
February 2003 Issue # 025
Article: Are *You* in Your Copy?
February 2003 Issue # 024
Article: More On Enthusiasm
January 2003 Issue # 023
Article: The Enthusiastic Sell
January 2003 Issue # 022
Article: Is Copywriting a Business?
December 2002 Issue # 021
Article: Another Tip on How to Get Personal in Your Emails
November 2002 Issue # 020
Article: Company Emails Can Have a Personal Voice
November 2002 Issue # 019
Article: An Easy Way to Make Emails More Personal
October 2002 Issue # 018
Article: What Do Your Vistors Hope For?
October 2002 Issue # 017
Article: How Much Are You Worth?
October 2002 Issue # 016
Article: On Thinking Well
September 2002 Issue # 015
Article: At Peace With Self-Doubt
August, 2002 Issue # 014
Article: By the Process of Elimination
July, 2002 Issue # 013
Article: Seek Out a Contrarian View
July, 2002 Issue # 012
Article: Avoid Use of The Word 'Get'
July, 2002 Issue # 011
Article: What Are You Trying to Say?
June, 2002 Issue # 010
Article: Writing With a Mallet and Chisel
June, 2002 Issue # 09
Article: Write Copy That Directs the Site Visitor Forward
May, 2002 Issue # 08
Article: The Emotional Potential of The Web
May, 2002 Issue # 07
Article: Trust Your Instincts As You Write
April, 2002 Issue # 06
Article: The Power of Showing You Are Human
April, 2002 Issue # 05
Article: Pay Attention to The Closing Lines of Your Emails
March, 2002 Issue # 04
Article: Practice By Writing About Something You Love
March, 2002 Issue # 03
Article: Focus On WHAT You're Trying To Say
February, 2002 Issue # 02
Article: Live or Die on the First Screen
February, 2002 Issue # 01
Article: Show a Little Character
** Looking for free Web content? If you would like to reprint any of these newsletter articles, the answer is usually yes -- but please email me first at firstname.lastname@example.org.
Miscellaneous site pages
Courses from AWAI: American Writers and Artists Institute
Best Newsletters for Copywriters
The Michael Masterson Copywriting Course – is it legitimate?
Positive Attitude Quotes for Writers
Famous Entrepreneurs Online
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