Build your skills as an online copywriter,
content writer and social media writer.

 

Discover my Newsletter, Courses & Books About Writing For The Web

Get this 35-page eBook FREE when you sign up for my Excess Voice Newsletter.
Get your copy of Writing For The Web #1 -- Plus, in each issue of my newsletter, you’ll receive my latest post and news of my products and services. Sign up NOW and I'll send you the link where you can download this 35-page guide. (You'll be free to unsubscribe at any time.)

 
  •  
If you have a hobby or interest, and would like to write a website about it, now you can do just that -- and make a healthy second income at the same time.

This is the complete "how-to" package.

Learn How to Write Your Own Money Making Website
This program is my “coaching in a box” course for freelancers.

After completing the program you’ll have the confidence to approach any prospective client, regardless of their size, and negotiate way beyond what you are charging right now. 

Learn more about Marketing Confidence
This is a professional-grade program – including 300+ pages of text, instructional videos and workbooks - for anyone who wants to make a 6-figure income writing for the web.

Learn more about Copy Writing 2.0
39 Affirmations to help build your confidence, dissolve self-doubt, and grow your business. Affirmations for Freelancers helps you get past all your doubts and insecurities as a freelancer, and move you towards a life of confidence, optimism and positivity.

Learn more about Affirmations for Freelancers
Now available both as a Kindle Single AND a PDF Download. Popcorn Content teaches you how to write short-form social media content that hooks your readers, engages their attention and builds their trust. A must-have skill for any professional web writer.

Learn more about Popcorn Content

Latest Posts

Start your own business as an excuse to have more fun.

Fun snowboard business

Sounds crazy, right?

Starting a business isn’t meant to be about having fun.

It’s meant to be about hard work, late nights and freaking out over your bank balance. Maybe throw in an ulcer or two along the way.

Traditionally, that’s what starting a business has been all about.

I’ve been there myself as part of a few different start-ups over the years. It’s always been about the big dream. And that dream has usually revolved around a huge pot of money.

Read the full post…

Online, you’re often writing headlines even when you’re not.

Online headlines on mobile device

I know, today’s headline is a bit of a brain-twister.

Here’s what I mean…

There are places online where we write headlines, and are fully aware that we’re writing headlines.

Examples include the headline you might write for a website’s homepage. Or at the top of a blog post. Or on a review page. Or on a sales page or landing page.

These are the places we expect to find headlines.

But how about an email subject line? Is that a headline?

Read the full post…

If you want people to remember something, tell them a story.

The story of Noah's Ark

A few months back I wrote about how telling stories can influence people’s feelings.

In fact, writers of all stripes have been using stories to tap into people’s emotions for centuries.

Well… it turns out that as well as evoking strong emotions, stories are also a powerful tool to help us remember things.

A few days ago I was listening to the Tim Ferriss Show podcast. His guest was Stephen Dubner, one of the authors of Freakonomics.

In response to a question about the power of stories, Stephen came up with some interesting numbers.

Read the full post…

And the secret to writing an open-ended headline is…

A closed door is like a closed-ended headline.

If you’re not totally into writing great headlines, you should be.

When you’re writing online, headlines are everywhere.

Actually, anything you write that’s 15 words or less should be treated like a headline.

Headlines for blog posts, articles, reviews, buyers’ guides and even homepages.

For email subject lines. Same for e-newsletters. Headings within those emails and e-newsletters.

Tweets. Titles for Facebook updates. Bios for Instagram.

Whenever you’re short-form writing online, you’ll do well to think “headline”.

Read the full post…

Tap into the power of a shared, common experience.

Hiking is often a shared experience

If, like me, you write a blog, you’ve probably promised yourself you’ll post at least once a week.

Or maybe twice a week. Daily even.

There are plenty of good reasons for posting to your blog, whether you run a business or work as a freelancer.

Writing a blog makes sure your voice is heard. Writing posts regularly helps get your message out there, and keeps your name on people’s lips. (Google likes to see you posting regularly too.)

Is it always easy to come up with new post ideas? No, it isn’t.

In my case, sometimes l’ll have a lineup of ideas for posts, all clamoring for attention. But other times the well runs a little dry, and I have to cast around for inspiration.

I’m guessing it’s not so very different for you.

Read the full post…

Use inspirational content to drive engagement and sales.

Mountain bike inspiration

With some product and service categories, we automatically expect marketers to inspire us.

For example, if we are being sold a weight-loss program, we expect to hear inspirational stories about those who have come before us.

We expect to see before and after photos, and to hear about how people’s lives are improved as they shed those extra pounds.

Weight-loss and wellness coaches help us succeed by inspiring us with positive messages and stories.

It’s what we expect.

But we can also create inspirational content for slightly less obvious categories.

Read the full post…