I make my living writing online, and help
others do the same.

 

My Newsletter, Books & Programs About Writing For The Web

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If you have a hobby or interest, and would like to write a website about it, now you can do just that -- and make a healthy second income at the same time.

This is the complete "how-to" package.

Learn How to Write Your Own Money Making Website
This program is my “coaching in a box” course for freelancers.

After completing the program you’ll have the confidence to approach any prospective client, regardless of their size, and negotiate way beyond what you are charging right now. 

Learn more about Marketing Confidence
This is a professional-grade program – including 300+ pages of text, instructional videos and workbooks - for anyone who wants to make a 6-figure income writing for the web.

Learn more about Copy Writing 2.0
39 Affirmations to help build your confidence, dissolve self-doubt, and grow your business. Affirmations for Freelancers helps you get past all your doubts and insecurities as a freelancer, and move you towards a life of confidence, optimism and positivity.

Learn more about Affirmations for Freelancers
Now available both as a Kindle Single AND a PDF Download. Popcorn Content teaches you how to write short-form social media content that hooks your readers, engages their attention and builds their trust. A must-have skill for any professional web writer.

Learn more about Popcorn Content

Latest Posts

Allow for sudden outbursts of unexpected content.

Unexpected bicycle on wall

Recently I have written a fair bit about optimizing web content.

My thinking has been, and still is, that too many companies rush to publish new content without first establishing a clear purpose for each page or post they create.

In other words, marketers often feel that the simple act of publishing a new page or post is enough.

It’s not.

For web content to deliver value – to both your audience and your company – it has to be purpose-driven. You have to figure out WHY each piece should be published, and then optimize it accordingly.

For example, one post might be optimized for the search engines, while another is optimized for social media. Another might be optimized to attract inbound links, and so on.

Read more

Earn more as a web content optimization expert.

content optimizationRecently I published a new course for online content writers and copywriters.

It’s called Web Content Optimization.

It’s a short, video-based course at a very low price point. And that means a lot of people not only got the course, but also completed it within two or three days.

And here’s the best part. People are already using what they learned to reposition themselves as optimization experts and charge higher fees.

Here’s what Steve Maurer had to say…

Read more

3 Steps to making more money as a freelance content writer.

Integrated content marketing

Go to Freelancer.com and you’ll find hundreds of thousands of freelancers competing for millions of projects.

It’s a free-for-all marketplace, and there is a lot of downward pressure on pricing.

Companies know there will be a lot of people wanting to work on the projects they post, so they can sit back and wait for the right writer at the right price.

In many categories this becomes a race to the bottom, because freelancers know the only way they can compete is to keep their prices low.

One of the categories hit hardest by this downward pressure is content writing. And this pressure to write for peanuts isn’t confined just to sites like Freelancer.com. It’s industry-wide.

Read more

Self-respect is a cornerstone of freelance success.

Self-respect and looking good.The Merriam-Webster dictionary defines self-respect as:

1: a proper respect for oneself as a human being
2: regard for one’s own standing or position

I come across the term myself most often when I’m about to set off on some chore or other and my wife asks, “Are you going out like that? You should have more self-respect.”

She has a point. I’m sometimes a very scruffy dresser, particularly at weekends. My most comfortable clothes and shoes are generally old. Sometimes very old.

Last year a young man at a local store stopped scanning my groceries half way through, just to check that I had enough money to pay for them. I’m guessing it was because, judging by my scruffy weekend clothes, he thought I was down to my last few dollars.

That said, I don’t make the same impression professionally.

Read more

As a freelancer using social media, only two audiences matter.

Social media crowdSocial media can be a wonderful tool for freelancers. But it can also be a time sink.

It’s all too easy to spend hours a week feeding the social media beast, without getting any measurable value in return.

All too often we focus on numbers. We want more friends and followers. We want more clicks and more positive feedback.

Once things start rolling and our numbers start rising at a healthy clip, it’s easy to develop a minor obsession. All of a sudden we are spending more and more time finding ways to increase the size of our social media audience.

If this is happening to you, you should press the pause button, sit back and ask yourself this simple question: “Who are these people?”

Read more

Everything you forgot about link-building.

Web link buildingVisit a handful of online marketing websites and blogs and you’ll get an idea of the emphasis being placed on the various activities near and dear to marketers’ hearts.

You’ll find a lot about search engine optimization, in spite of the howls of people who say SEO is dead. (They’re wrong.)

You’ll find plenty about the benefits and rise of social media.

And you’ll find tons of information on content marketing.

But you can go for quite a while without finding a meaty page or post about link-building.

Read more